The student voice of American River College since 1955

The American River Current
The student voice of American River College since 1955

The American River Current
The student voice of American River College since 1955

The American River Current
The American Marketing Association club at American River College planned to market AIRA glasses to grocery store chains after they were brought to ARC’s campus. Users with the glasses connect to an agent, available 24/7, to navigate them around the space. (Photo courtesy of Ron Morris)

Marketing club persists to bring revolutionary glasses tech to stores to help the visually impaired navigate public spaces

Alex Muegge, Staff Writer • April 29, 2020

The American Marketing Association club at American River College was in the early research development stages of a marketing campaign for Artificial Intelligence Remote Access (AIRA) glasses before the...

Fashion show model casting held on March 24 in the Arts and Science building. The model, Alexis Wilson is posing in the forefront. (Photo credit Sara Durrant)

Fashion production presenting diverse fashion show

Lidiya Grib • April 20, 2017

The fashion program at American River College will present a diversity themed fashion show “Fluent” on May 5.   There was a model casting on March 24 where models, both men and women, were selected...

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