The student voice of American River College since 1955

The American River Current
The student voice of American River College since 1955

The American River Current
The student voice of American River College since 1955

The American River Current
The American Marketing Association club at American River College planned to market AIRA glasses to grocery store chains after they were brought to ARC’s campus. Users with the glasses connect to an agent, available 24/7, to navigate them around the space. (Photo courtesy of Ron Morris)

Marketing club persists to bring revolutionary glasses tech to stores to help the visually impaired navigate public spaces

Alex Muegge, Staff Writer • April 29, 2020

The American Marketing Association club at American River College was in the early research development stages of a marketing campaign for Artificial Intelligence Remote Access (AIRA) glasses before the...

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